The Times Brasil - CNBC Exclusive Licensee has signed another agreement that expands its audience reach. The new partnership, which strengthens the channel's multiplatform strategy, came into effect in April. The broadcaster's signal is now available for free on a further 8 million TV sets connected to TCL Channels.

TCL Channels is a free streaming application for TVs from the Chinese brand TCL, which has expanded rapidly in recent years in the Asian and North American markets and is now growing in Brazil.

Times Brasil is already available live on pay-TV and on free-to-air TV via satellite dishes to 60 million Brazilians. "Reaching more and more Brazilians is our focus. We want to spread relevant information from the business world throughout the country, which really has an impact on people's daily lives," says Carolina Vargas, the broadcaster's vice-president of distribution.

(Source: Janela Publicitária, on April 2)