On the 12th of June, Turismo de Portugal launched a mini-program accessible from WeChat, a Chinese application that works as a social network and digital portfolio, aimed at promoting Portuguese gastronomy, sights or festivities in the Chinese market.

“It is a search engine dedicated to Portugal”, said Tiago Brito, the permanent representative of Turismo de Portugal in China, to the Lusa agency.

“The target is above all the final consumer and not so much organized groups. We want to influence demand or qualify demand so that they stay longer and get to know Portugal better”, said Tiago Brito.

The content of the mini-program is entirely translated into Chinese and is made up of 750 points of interest divided by region, including tourist attractions, entertainment, shopping, gastronomy or hotels.

(Source: SAPO)