The Instituto Superior de Economia e Gestão (ISEG) recently welcomed a group of MBA students from Guanghua School of Management, one of China's leading universities, for an intensive program on the Portuguese wine industry.

The program, entitled “The Wine Industry in Portugal: A Critical View,"  is part of an ISEG strategy to strengthen international partnerships and promote the exchange of knowledge and culture between academic institutions in strategic regions.

The program was carefully designed to meet the particularities of the Chinese market. Participants attended specialized classes on the ISEG campus for a week, visited prestigious wineries and companies in the Lisbon region, and participated in cultural experiences.

(Source: SAPO, on August 13)