ViniPortugal, the Interprofessional Wine Association, in order to identify new business opportunities for Portuguese producers and increase the knowledge and notoriety of the Wines of Portugal brand in the Chinese market, will organize a series of initiatives to promote the brand in China throughout the month of November.
The first initiative takes place on the 6th of November, at The Westin Xiamen, with a wine tasting aimed at 150 professionals, with the aim of promoting the business of producers without distribution in this market and providing the opportunity for them to enter China for the first time.
This will be followed by a presence at ProWine Shanghai, which takes place from the 8th to the 10th of November at the Shanghai New International Expo Center.
Closing this set of promotion actions for the Wines of Portugal brand in China, on the 14th of November, there will be a Grand Tasting of Portuguese Wines, at MGM Cotai, in Macau, aimed at 150 professionals.
(Source: Agricultura e Mar: Revista Actual)