The Kwai announce its new investments in the production of microdrama in Brazil, with the support of professional scriptwriters, trying to expand the Brazilian entertainment market. Known as “microdrama”, the chapters of up to two minutes and miniseries of fewer episodes are a new phenomenon with success in China, which were launched by the Kwai platform in China in 2019. 

The project, called Telekwai, arrived in Brazil in 2022. This format garnered 42 billion views in its first year in Brazil and, last year, surpassed the 60 billion views mark.

In this new phase, there are 4,700 partner creators that will take part in the production of short videos. The platform will support the productions by offering professional scriptwriters, photography and acting direction. Ji Cheng, the vice-president and head of global operations of Kuaishou International Business, said that Kuaishou is betting on the creativity of Brazilians to establish the model of microdrama in Brazil.

(Source: Metrópoles, on October 30)