The 34th Qingdao International Beer Festival started on July 19th. Super Bock, Portugal's popular beer brand, emerged as one of the main highlights of this year's beer festival.

Super Bock Group was founded in 1890 and entered the Chinese market in 2008.

"During last year's festival participation, the daily attendance rate was consistently over 70%, with a daily footfall of around 600 to 700 people. Based on this positive market response, the Portuguese headquarters decided to increase its investment in the Qingdao International Beer Festival this year," said the head of Super Bock Beer.

This year, the Portuguese beer brand presented a total of 13 beers, three more than last year, and all imported from Portugal to provide "pure European flavor".

(Source: XINHUA Portuguese, on July 20)