The Bytedance has just announced the launch in Brazil of the Lark superapp, a digital aggregator that brings together various corporate applications in a single environment.
Lark is described as a digital “Swiss Army knife”, replacing several popular applications in the West. In a single place, it brings together tools such as Slack, Trello, Zoom, Google Workspace, Microsoft Office and Teams, among others, facilitating collaboration and communication in companies.
The Bytedance considers Brazil as a promising market for its operations. According to the website of Neofeed, the Lark's goal is to reach 500,000 users in Brazil next year.
Brazil is the third country with the most users of Bytedance's TikTok, behind only the USA and Indonesia, which demonstrates the company's strong presence in the Brazilian market and the potential for the launch of Lark.
(Source: Baguete, on November 14)