Present Brazilian coffee sustainability projects, export data, position in the global market, and strengthen the country's representation in China. These were the objectives of the participation of the Brazilian Coffee Exporters Council (Cecafé), in partnership with the Brazilian Embassy in Beijing and the Consulate General of Brazil in Shanghai, in the China Kunshan International Fair for Coffee Industry 2024 (COFAIR 2024), held on May 16 to 19.

In Kunshan, the Brazilian delegation made two presentations as part of the COFAIR 2024 program. During the exhibition, a tasting session was also held with coffees from more than 20 Brazilian producers, which was highly praised by the public.

In 2023, the Asian giant jumped to sixth place in the ranking of the main coffee importers in Brazil, purchasing more than 1.5 million bags of the product, which represented a substantial growth of 278.5% compared to 2022.

(Source: Notícias Agrícolas, on May 20)