In a meeting with the Chinese Ambassador to Brazil, Zhu Qingqiao, on July 17, the president of Embratur, Marcelo Freixo, announced the resumption of a tourism promotion strategy for Brazilian destinations in the Asian country.

Among the planned actions is the study for participation in the next edition of the ITB China tourism fair, which takes place in May 2025.

“China is a strategic partner of Brazil in international trade, in diplomacy, and is a member of BRICS. This partnership with the Chinese government will bring positive impacts on a greater flow of travelers between the two countries, with great cultural and commercial exchange, bringing our people even closer together”, declared Freixo.

(Source: Diplomacia Business, on July 18)