Portugal is present at ITB China, the largest tourism fair in the largest tourist-sending market, with a delegation of 20 Portuguese companies. The national delegation, led by the President of Turismo de Portugal, Carlos Abade, aims to explore opportunities for cooperation between tourism entities in both countries, encourage cooperation in the training of tourism professionals and encourage local companies locals to invest in the Tourism industry in Portugal.

The agenda of this action includes, among other initiatives, the signing of contracts with local companies to launch marketing campaigns to promote Portugal throughout China.

In addition to the presence in Shanghai, at ITB China, there will also be a roadshow in Beijing, Guangzhou and Macau, which brings together more than 200 Chinese companies and meetings with the CEO of the tourism operation.

(Source: Turismo de Portugal, on May 27)