After some sporadic initiatives in agreements with retail chains, Hisense - China's largest TV manufacturer - confirmed here in Las Vegas that it will begin official sales in Brazil in June. As well as TVs, the company also intends to operate in the white goods and air conditioning segments.

Owner of one of the largest stands at CES 2024, Hisense has been surprising in recent years with the quality of its products and aggressive marketing. The brand has grown a lot in the American market and is a sponsor of major international events, including the last World Cup.

The company is defining its portfolio for the Brazilian market, with the idea of competing head-on with the three leading brands: Samsung, LG and TCL. The focus will be on large screens, and the launch of at least one of the MiniLED UX models and a Laser TV is already certain. The official presentation of the range is scheduled for March.

(Source: home theatre)