The Pet Brasil Institute (IPB) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) promote the webinar “How to sell Pet Food to China”, a virtual event that was held on the 8th of February on the Zoom platform. Participants was able to attend two lectures: “Animal feed opportunities in China: how to sell Brazilian animal feed products to China” and “Supply chain services for animal feed brands”.

Constantly growing in recent years, the pet food sector in China generated US$ 1 billion in 2020, with the forecast to reach almost US$ 1.4 billion in 2028.

According to the representative of the IPB, Nelo Marraccini, the main reasons are the increase in the Chinese average income and the growth in the number of pets. In addition, there are also trends that could further accelerate this growth, such as the use of electronic commerce in the purchase of products and the increase in demand for natural pet foods, which are generally more expensive.

(Source: O Presente Rural)