Brazil showcased the diversity of its products and explored new opportunities for co-operation at the 9th China International Import Expo (CIIE), recently held in Shanghai. The Brazil Pavilion was inaugurated and featured products such as coffee, açaí and Brazilian barbecue.

Brazil’s Ambassador to China, Marcos Galvão, expressed the hope that the country’s participation would help the Chinese public learn more about Brazil and the diversity of its culture.

During the opening, Victor Queiroz, Chief Representative for the Asia-Pacific region of the Brazilian Trade and Investment Promotion Agency (ApexBrasil), said that Brazil intended to diversify the range of its products in the Chinese market. On the occasion, ApexBrasil signed a memorandum of understanding with JD Worldwide to expand bilateral trade and deepen industrial co-operation.

Coffee featured prominently in the pavilion. ApexBrasil and Luckin Coffee have been deepening their partnership through coffee bean purchases, collaboration along the production chain and cultural promotion, helping to expand the presence of Brazilian coffee in the Chinese market.

Guo Jinyi, Co-founder and Chief Executive Officer of Luckin Coffee, said that the partnership was enabling more Chinese consumers to discover and appreciate the characteristics of Brazilian coffee.

(Source: People’s Daily Online, 8 November)