On October 30, the Kwai app officially launched its e-commerce platform in Brazil. Integrated with the short video social network, which has around 60 million users in Brazil, the Kwai Shop enables the entire purchasing process to be carried out within Kwai, which now brings together content and e-commerce in the app.

The vice-president of Kuaishou said that the Kwai Shop makes the sales process more convenient for companies, as well as the purchase process for users that can buy products and track delivery through the e-commerce platform.

The Chinese company Kuaishou, which has already injected more than R$7 billion into the Brazilian market since 2019, intends to further strengthen its investments to consolidate its position in the field of e-commerce in Brazil.

(Source: UOL, on October 30)