According to information from a study conducted by the company Canalys, the Chinese company Realme was the smartphone brand that grew the most in sales in Brazil in the second half of 2023. The study points out that Realme recorded 151% growth on Brazilian soil in the period analyzed.

“The company arrived in Brazil at the beginning of 2021 and, since then, it has launched 23 models responsible for winning over Brazilian consumers. Only in 2023, devices from the ‘Number Series’ line were launched, in addition to models from the ‘C Series’”, highlights Realme in a note.

The company also worked on expanding its presence in physical and digital retail, with a list that increased from three at the beginning of the year to nine retail partners.

The brand also has a physical store in Brazil, located at Shopping Vitrine Iguatemy which was opened at the beginning of November. Realme is already in negotiations to open more physical stores in reference shopping malls in several regions of Brazil.

(Source: Hardware)