Months after presenting its first vehicle in Brazil, the Brazilian subsidiary of the Chinese car brand, Seres, has opened its headquarters in Barueri (SP) and is beginning to define its plan for opening dealerships across the country.

Based on a study of demand for electric vehicles in Brazil, Seres will have its first dealerships in the state of São Paulo, where almost a third of the EV market is concentrated. 

According to Seres, several dealer groups have already been contacted. In order to achieve economies of scale and logistics, the brand is mainly looking for dealer networks with regional operations in more than one location.

According to the protocol signed with the parent company, Seres Brasil aims to sell 50,000 vehicles in Latin America by the end of 2026. 

(Source: Automotive Business)