Shein announced on January 17th the official launch of the Shein X incubation program for new designers and artists in Brazil. The Shein X project began in 2021 in the United States and is now present in more than 20 countries around the world.

The project aims to boost creativity and fashion entrepreneurship. The Shein team guides professionals in the development of parts and logistics.

Looking to boost Shein X in Brazil in 2024, the company started with a pilot project last year.

Raquel Arruda, marketing director at Shein in Brazil, emphasizes that the partnership with local designers has been fundamental to understanding and meeting market preferences and trends. In addition to promoting the brand's inclusion, the program allows talents from Brazil to have opportunities to present themselves to global audiences.

(Source: Metrópoles)