Shein plans to accelerate its business in the Brazilian apparel market. The marketplace expansion in 2025 targets four states and the Federal District: Santa Catarina, Rio Grande do Sul, Espírito Santo and Goiás.

“In our third year in Brazil, the marketplace already has 30,000 sellers,” Felipe Feistler, Shein’s country manager in Brazil, told reporters at an event on February 12. The executive expects to close the year with between 40,000 and 50,000 sellers.

“Santa Catarina is the first state to expand in 2025. The goal is to have 1,000 salespeople in Blumenau, Brusque, Florianópolis, Itajaí and Joinville,” said the executive.

(Source: Bloomberg Línea, on February 16)