China In Box, a brand belonging to Grupo Trigo and a pioneer in Asian food delivery in Brazil, has just opened a new unit in the city of Salvador, Bahia. The new establishment operates on the store-in-store model, along with Gendai, another brand from the holding company specializing in Japanese cuisine.

"China in Box and Gendai are very strong brands throughout Brazil. In our second unit in Salvador, we have created a comfortable restaurant to welcome our customers with a diverse menu for people from Salvador who love oriental cuisine. In addition, we also have a delivery operation," says Camila Lucas, China in Box and Gendai brands franchisee.

It is worth remembering that China in Box brand also has a new loyalty program, "My China In Box", with up to 20% cashback according to the volume of purchases the customer makes.

(Source: Bahia Social VIP)