Chinese computer manufacturer Lenovo aims to become number two in sales in the Portuguese market, Lenovo Iberia’s General Manager, Juan Chinchilla, told Bit magazine this week.
“The focus on the Portuguese market started around a year and a half ago and we are already witnessing some growth,” Mr Chinchilla said.
According to the executive, Lenovo is already the fifth most popular computer seller in Portugal, with an 8.8-percent market share. “Growth has been very strong,” he added.
Mr Chinchilla told the magazine the company plans to replicate in Portugal the success achieved in Spain, where it has become the second biggest computer seller following three years of investment.
Lenovo’s market share in Europe, the Middle East and Africa (EMEA) has quadrupled over the past three years.
Asia – chiefly China – and the Americas each currently account for 30 percent of Lenovo’s sales volume. EMEA represents 25 percent of Lenovo’s sales, while the Asia-Pacific region accounts for 15 percent.